You will be, unless you know why you're spending it and what results to expect.
Marketing planning is something many businesses should do, but don't. You've heard it before - fail to plan, plan to fail.
Devising a marketing plan requires asking a lot of pertinent questions, describing the business’ vision, goals and strategic marketing objectives and then tailoring a plan to ensure that the objectives are met. Ally that with very capable implementation and a mechanism to monitor results and you have an effective marketing resource.
As part of the process, we’ll advise you on issues such as what markets you should be in and which ones you shouldn’t, how to take advantage of free publicity to help build your brand, generating sales leads from email marketing, direct marketing and advertising, and using social media to promote your business.
Position One provides an excellent level of service; always on time and budget. Always helpful and always trying to find the best solution.
Richard Ashdown, Anthem