People buy from people when businesses are small. But what about when you get bigger?
Before social media channels became prevalent, getting new customers to engage with a brand or a larger business was largely the domain of PR and advertising.
Now, with the ability of businesses of all sizes to create their voice and project their personality via social media, the task has become easier and more accessible to businesses of all shapes and sizes. Meaning that, people can buy from a physical person or the embodiment of a business’ personality, present on social media.
So now, getting your social media voice right becomes ever more important when attracting new custom.
Why? Because people buy from businesses that they know, like and trust. Social media corresponds to the ‘know’ and ‘like’ elements. They’ll trust your business when they see you delivering value to their peers and their peers tell them about it.
Then they’re in a position to consider buying from you.
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